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James F.
Boehlke
603 N. Prairie St Lake City, MN 55041
(651) 345-6386 Email: jamesboehlke@earthlink.net
Consultative
sales professional seeking a management position in marketing or communications
with responsibility for strategic planning, creative design, and advertising
production.
Skills & Abilities
þ
Advanced analytical, problem-solving,
and interpersonal communication skills
þ
Strategically minded
with original thinking. Acquire subject matter rapidly and thrive in a
fast-paced collaborative work environment.
þ
Successful project management
experience and in-depth production skills
þ Skilled in employing consultative practices to: evaluate market conditions, determine needs and strategy, select media, set creative direction, devise form & content, design pagination or navigation, and create differentiating messages & unique selling propositions
þ
Accomplished writer and producer in all media, developing concepts and creative
treatments, and designing graphic elements & styles
þ
Proven buying
experience, negotiating frequency, placement, and line-item production costs
þ
Expert in establishing
high levels of brand awareness, brand preference, and market share
þ
Early adaptation of
financial selling methods, video programs, video wall exhibits, animations and
simulations, presentation software & LCD projectors, SFA, architectural
models, interactive multi-media programs, and navigable media such as CD-ROM's
and web sites
þ
Proficient in MS Word, Excel, PowerPoint, and Outlook
as well as Adobe PageMaker and PhotoShop. Familiar with Quark, Illustrator,
Director, and Flash
þ
Extensive experience in directing: medium to large
format photography; broadcast and commercial quality videotaping; capturing
images digitally or upon film in studio or ambient lighting; and, editing tape-to-tape and non-linear video programs
Hearth & Home Technologies From: 09/2003
Lake
City, Minnesota Thru: Present
Material
Handler - 1st Shift
Expedite material handling functions
for a JIT manufacturing operation that runs its production to fulfill customer
orders rather than inventory (Pull v. Push).
Operate a forklift and a wireless
inventory control system to assemble truckload, LTL and parcel orders for
shipment, generally in pallet or truckload quantities for maximum cubic
utilization.
MoZAK Systems, Inc. From: 11/2002
Red Wing,
Minnesota Thru: 06/2003
Account
Representative
Provided consulting services, as an
independent contractor, for the design & implementation of sales,
marketing, and advertising initiatives.
Played a key strategic role in the transformation
of the legacy organization (MoZAK Research) from a contract
manufacturing-agency, to a process automation engineering-firm.
Wrote and produced 48 pages of web site content for www.mozak.com
and PowerPoint programs for sales, investor, and PR presentations.
Initiated and coordinated publication of a feature
article about MoZAK Systems and its founder, Timothy R. Maroushek, in the May
issue of Minnesota Business.
Sold contract engineering services to: 1) Manufacturers
of automated machinery in the material handling & packaging industries; and
2) end-users of automated machinery in food & beverage processing
operations and diagnostic laboratories.
Cannon Equipment Company, Inc. From: 12/1986
Rosemount, Minnesota Thru: 07/2002
Advertising Manager
Led the development of an in-house advertising
agency responsible for the design and production of marketing communication
materials and trade show activities promoting the sale of multiple product
lines: Point-of-Purchase Displays, Distribution Carts, and Material Handling
Machinery.
Devised strategy and tactics used to shape and
deliver marketing communications. Wrote
and produced over 90 pages of web site content for www.cannonequipment.com.
Delivered marketing communication projects and
materials faster and with less revision and cost than outside agencies by
coordinating every stage of production, concept through completion.
Introduced new products to leading Brand Marketers,
Chain Retailers and niche markets in the Fluid Milk, Beer & Wine,
Greenhouse & Nursery and Newspaper Publishing industries.
Contributed to the achievement of organic growth
that averaged over 7% annually, generating sales of $8-million in 1986 to over
$108-million in 2000.
Managed
a $400,000 Advertising & Trade Show budget that included over 37 annual
exhibits. Also responsible for many off-site corporate events & meetings
funded by other departments.
Championed the application of “new technology"
in the company’s marketing mix.
S. Keplinger Advertising From: 07/1984
Rochester,
Minnesota Thru: 11/1986
Account Executive
Sold advertising agency relationships, ideas, and
services on a project basis — tapping buyer motivations for an alternative
source that was either: more creative (on target), easier to work with
(expertise and accountability), or cost less (efficiently staged production at
a fair value).
Secured new clients such as Cannon Equipment,
Thern Incorporated, Minnesota Valley Testing Laboratories, Zumbro IFP,
Specialty Tool Division of OTC, Papa Chips, Tru-Tain, and Barclay Square.
Led multi-day sales event and grand opening celebration for Barclay Square Shopping Center.
Bleakley & Associates From: 08/1983
Madison,
Wisconsin Thru: 05/1984
Account Executive
Developed new business in the agency’s area of specialty — serving manufacturers of equipment, ingredients, or supplies in the food & dairy processing industries.
Mack Publishing From: 06/1983
Plainview,
Minnesota Thru: 08/1983
Sales Representative/Social Editor
Generated one-half of the weekly advertising revenue for the Plainview News and Shopper publications.
Wrote and
edited social news, feature stories and sports copy.
Fischer Auto Parts From: 09/1982
Rochester,
Minnesota Thru: 03/1983
Inventory/Sales Clerk
Keyed data for initialization of an inventory control system.
Sold auto parts and bulk oil products to both wholesale and retail accounts: dealers, service centers (jobbers) and walk-in customers.
Education
Communications Specialist Bachelor
of Arts, 1982
University of Wisconsin Madison,
Wisconsin
Last Updated:
August 8, 2004